Seattle Chapter Event: Practical Personal Book Marketing
Learn marketing from a pro who's written the book on it—consultant, Authors Guild member, former literary agent and marketing director Beth Jusino.
This two-hour class takes a practical, personal approach to marketing, exploring a wide array of specific projects and tools that can promote a new release or put life back in a book that’s been out for a while. We’ll explore best practices for when to use (and when to ignore) social and traditional media, giveaways, events, influencers, advertising, contests, and more. Most importantly, we’ll show you how to use your own unique strengths and passions, rather than trying to follow someone else’s formula.
Beth Jusino is an author and publishing professional with twenty years of experience helping writers navigate the complicated space between manuscript and final book. A former literary agent and marketing director, she’s now a writer, ghostwriter, editor, and publishing consultant for both traditionally publishing and self-publishing authors. She’s the author of the award-winning The Author’s Guide to Marketing and the travel memoir Walking to the End of the World: A Thousand Miles on the Camino de Santiago. You may reach her at www.bethjusino.com or on Twitter @bethjusino.
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