E-Mail Marketing 101 for Writers
E-mail marketing is the most overlooked means of reader engagement. Being able to directly reach your readers, or most avid fans, is a powerful capability that every author should have. Thankfully, it’s easy to get started with e-mail newsletters, and it doesn’t require technical know-how. This session will cover best practices for e-mail design and content, strategies and tools for securing sign-ups (to pop up or not to pop up?), as well as what e-mail service providers to use.
This webinar is part of a six-session series for writers. Publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform and publishing and promoting your own work through the many new tools and platforms now available.
$49 for Non-Members.
Free for Authors Guild Members.