The Basics of Marketing & Promoting Your Work Online
Learn how to successfully market your own book without the support of a publisher, whether it’s a new or old title. This session will look at key strategies and principles for selling books through online retail (as either a self-published or traditionally published author), and how you can build a plan that’s customized for your work and target audience. Topics covered: the basics of leveraging your platform and driving awareness; online advertising options; how to optimize anything you have available on Amazon; the selection of proper categories and keywords; and more. Self-published authors will receive guidance on whether or not to enroll in KDP Select and how to use pricing/discounting as a strategic tool.
This webinar is part of a six-session series for writers. Publishing consultant Jane Friedman will teach you the principles and techniques for building your author platform and publishing and promoting your own work through the many new tools and platforms now available.
$49 for Non-Members.
Free for Authors Guild Members.