B.J. Mendelson, is a public speaker and author of the book, Social Media Is Bullshit from St. Martin’s Press. He is also the author of an undisclosed ghost written non-fiction book.
Mendelson first received attention in the early 2000s for being able to turn his financial struggles as a Millennial in The Great Recession into media coverage for himself with appearances in The New York Times, Newsweek, The Los Angeles Times, and others.
After building an unsuccessful national breast cancer outreach tour around the advice given by prominent social media marketers, and subsequent success in doing the same tour again the following year by using tactics he knew to work, B.J. went on to write a book called Social Media Is Bullshit based on his experience. He later earned additional media attention for frequently taking on prominent social media experts and companies.
B.J. Mendelson has made appearances at the National Automotive Dealers Association Conference, South By Southwest, Social Media Week: Chicago, The Do Lectures in the U.K., R.O.A.D. in Moscow, the Word of Mouth Marketing Association Summit, Social Media Explore, and various colleges to talk about the many myths peddled by social media marketers.
He appeared at the United Nations to debate the ambassador to Pakistan, Abdullah Hussain Haroon, about the effects of social media on society and its involvement in political revolutions. Mendelson has also appeared on MSNBC, CNBC, CNN, Yahoo! News, the CBC, TechCrunch, The Huffington Post, and numerous other national outlets to talk about these myths and who actually benefits from the hype.
Freelance writing by B.J. Mendelson can be found around the web in various media outlets including The Wall Street Journal, CNN, Mashable, Forbes, and others.