About
Author Jason McDonald has been active on the Internet since 1994 and has taught SEO (Search Engine Optimization), AdWords, and Social Media since 2009 – online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex online marketing topics such as SEO or social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he’s not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area. Learn more about Jason by visiting his website; or just Google 'Jason McDonald,' he's at the top.
His books include:
The Password Book
SEO Fitness Workbook
Social Media Marketing Workbook
Featured Work
Social Media Marketing Workbook
The Social Media Marketing Workbook makes it easy to market your business on all of the major social media platforms: from Facebook to Twitter, LinkedIn to Yelp, Pinterest to YouTube, and everything in between. Here’s what you get:
• A conceptual overview to social media marketing, so you can understand how to use it for business (as opposed to just using it for fun, or just wasting your time)
• A detailed, step-by-step explanation of each of the major platforms.
• Instructions on how to identify companies to emulate and how to optimize your own business social media strategy.
• Guidance on how to optimize your business Pages, how to post effectively, and how to participate on each social media in such a way as to be authentic yet advance your marketing goals.
• Free social media tools.
Used by Jason McDonald in his online classes as well as classes in the San Francisco Bay Area, including Stanford Continuing Studies, The Social Media Marketing Workbook will gain a space on your business “how to” bookshelf, helping you master the art and science of marketing via social media.
